Analyzing the Impact of Drip Campaigns in Legal Practices

How Quickly Should You Respond to an Inquiry? 

Part of understanding how an email drip campaign works is understanding the need for timely responses to inquiries in the first place. If a client reaches out to your firm, they are likely looking for quick answers and immediate assistance. After all, in some cases, their very freedom is at stake, or they are in the middle of a high-conflict family law situation. In other words, these potential clients do not have the luxury of waiting around for a response. They need help urgently. Ideally, you should aim to respond to all law inquiries in a time frame of 24 to 48 hours. If you push past this amount of time, in essence, your answer has already been heard loud and clear, and the answer is that you don’t care and can’t assist them at this time! 

Thankfully, through the use of automated drip campaigns, even if you are tied up with other clients, fighting it out in court, or simply busy taking care of any number of tasks that fall to you, there is a response going out to each potential client ensuring they feel valued, heard, and that someone is on the job. You can set the automated response to be on brand with your firm and be as short and sweet as you prefer or as detailed. 

Impact of a Well-Orchestrated, Automated Drip Campaign for a Law Firm 

Through our service at Law Ruler, you can set up excellent drip campaign responses that will go out to clients who contact your firm in scheduled sequences, keeping your firm top of mind. The following are practical ways that it can impact your legal practice in terms of making various marketing tasks much easier: 

• Helps Boost Conversions: If a potential client contacts you and then doesn’t hear anything back for a bit, they are likely to move on to another firm to find the help they need. Therefore, having these predetermined and automated responses available ensures continued contact, helping move clients to the next level of your sales funnel or your onboarding process and increasing the likelihood that their inquiry will eventually result in them becoming valued clients. 

• It Saves You and Your Team Valuable Time: As a legal professional, there are simply not enough hours in the day to do everything that needs to be done. We get it. Thankfully, though, an automated drip campaign works automatically. This means it frees up valuable time so you and your legal team can work on other matters pertaining to your clients. No longer will you have to commit hours each day to responding to client inquiries. 

• Increases Engagement: Unlike other areas, the legal field is pretty personal. After all, as we have discussed when a client is looking for legal help, they are often in some sort of trouble or need answers, quickly. Creating a level of engagement organically without having any sort of automated process can be difficult as there is only so much you can do as a legal professional. Therefore, the automated drip process can ensure that all clients feel valued and engaged in the process. They feel heard. They feel important, and they know you are working on getting them answers. This can give you the time you need to evaluate their situation and come up with a winning plan. 

• Allows For Personalization: While general mass email campaigns are somewhat impersonal and go out to random amounts of contacts, automated drip campaigns, like ours at Law Ruler, can be customized to allow for a bit of individualization. This means instead of mass emails going out to the entire contact list, these targeted responses will go out to specific clients, addressing their individual needs and concerns. This will be more personalized and offer more value than a mass email. This isn’t a cold, robotic response but instead a message that you have predetermined in specific situations to address individual clients, personalizing the entire process. This can be even further customized by having clients fill out a short survey as part of your initial contact form. 

• Gives You an Opportunity to Share Helpful Content: Content, such as helpful legal articles, informative pieces or even success stories are great types of content to share with potential and current clients. Automated campaigns give you the chance to send out this content in a way that is easy for clients to receive and then look deeper into on their own. It also helps build your reputation as an expert and authority in your field and lets you showcase your ability to fight for your clients. 

• You Can Check the Data for Effectiveness: Automated drip campaigns allow you to study the data and analyze what is and isn’t working in terms of bringing in leads, boosting client engagement, and more. You will be able to see what clients are clicking on and looking deeper at, what isn’t getting opened, and therefore, be able to determine what you could do better in terms of messaging and content. 

• Compliance Incorporation: As you know, the legal field is wrought with compliance requirements. Thankfully, you can set up your drip campaigns to address these and offer opt-outs and opt-ins and even prompt for signatures and more. This will ensure you are legally adhering to privacy laws, and are complying with all ethical standards, and help build relationships with new clients, all in an easy-to-personalize format. 

Schedule a Demo with Law Ruler 

Automated drip campaigns can have a huge impact on your overall marketing efforts. Therefore, to properly nurture those legal leads and get the end results you want, you need to partner with us at Law Ruler and utilize our CRM services.  

Contact us today to set up a demo and learn how we can help you with automated drip campaigns and much more. Don’t wait another day to start automating one of the most basic legal marketing processes and give your firm a boost over competitors in a crowded market.