by Kaleb Buckner | May 9, 2024 | CRM Software, email marketing
Attorneys are increasingly recognizing the value of AI in assisting with various law firm tasks. From the more established versions like ChatGPT to newer iterations like Harvey AI, these machine learning technologies are having a substantial impact on the legal...
by Kaleb Buckner | Apr 18, 2024 | Client Intake, email marketing, Legal CRM, Social media marketing
There is no shortage of personal injury law firms in the legal marketplace. So, standing out from the crowd requires marketing strategies that catch and keep the attention of potential clients. Here are five essential tactics for implementing a successful personal...
by Kaleb Buckner | Nov 9, 2023 | Client Intake, CRM Software, email marketing, Marketing Automation
Return on Investment (ROI) is a calculation used to determine the viability of a financial venture. For your personal injury law firm, ROI provides a useful measurement for determining whether the revenue generated by your legal marketing strategy justifies the cost,...
by Kaleb Buckner | Nov 2, 2023 | Client Intake, CRM Software, email marketing, Legal CRM, Marketing Automation
An effective legal marketing campaign incorporates various tasks and strategies to attract prospects, nurture leads, and drive conversions. While it is a critical component of law firm growth, it is also one of the most time-consuming aspects of running a successful...
by Colin Walsh | Oct 5, 2023 | Client Intake, CRM Software, email marketing, Legal CRM
Making the move into mass torts is no easy task. These are some of the most complex legal cases a law firm can take on, requiring a lot of time, effort, and skill against some formidable defendants. But along with the legal knowhow of these matters, firms must master...
by Colin Walsh | Sep 7, 2023 | CRM Software, email marketing, Legal CRM, Marketing Automation, Social media marketing
Profitability is always a concern when running a law practice. Every purchase must be made with intention and an eye towards the resulting benefit, including those related to legal marketing plans. When firm leaders make decisions about advertising tactics, they do so...
