by Kaleb Buckner | Nov 9, 2023 | Client Intake, CRM Software, email marketing, Marketing Automation
Return on Investment (ROI) is a calculation used to determine the viability of a financial venture. For your personal injury law firm, ROI provides a useful measurement for determining whether the revenue generated by your legal marketing strategy justifies the cost,...
by Kaleb Buckner | Nov 2, 2023 | Client Intake, CRM Software, email marketing, Legal CRM, Marketing Automation
An effective legal marketing campaign incorporates various tasks and strategies to attract prospects, nurture leads, and drive conversions. While it is a critical component of law firm growth, it is also one of the most time-consuming aspects of running a successful...
by Colin Walsh | Sep 7, 2023 | CRM Software, email marketing, Legal CRM, Marketing Automation, Social media marketing
Profitability is always a concern when running a law practice. Every purchase must be made with intention and an eye towards the resulting benefit, including those related to legal marketing plans. When firm leaders make decisions about advertising tactics, they do so...
by Colin Walsh | Jul 27, 2023 | email marketing, law firms, Marketing Automation
Artificial Intelligence (AI) is no longer a foreign concept within the law firm landscape. As we have become more comfortable with these technologies within our daily lives, many attorneys have started to recognize the value that AI can bring to their legal practices....
by Colin Walsh | Jul 20, 2023 | Client Intake, CRM Software, email marketing, Marketing Automation
The law firm marketplace can be a crowded space with numerous firms competing for potential clients. To stand apart, your practice needs a smart law firm marketing plan that incorporates Search Engine Optimization (SEO) strategies and content that prospects will find...
by Colin Walsh | Jul 6, 2023 | email marketing, Marketing Automation
Artificial Intelligence (AI) has become a hot topic of conversation, as tech and employment experts debate the impacts that these new technologies will have on the job market as a whole. Legal professionals are also weighing in on these discussions with insight about...
