by Colin Walsh | Dec 1, 2023 | Lead Nurturing, Legal Software, Multimedia Marketing, Multimedia Messaging, Text Messaging
This post has been updated on December 26, 2023 for accuracy and comprehensiveness. It’s the time of year when law firms strategize their plans to maximize their legal marketing efforts in the year ahead. Preparation is key for a successful 2024, and a major part of...
by Colin Walsh | Nov 21, 2022 | CRM Software, Lead Nurturing
As the end of the year approaches, law firm leaders nationwide are crafting their strategies for profit and growth in the year ahead. And to truly drive that growth, a robust marketing plan must be part of the conversation. This post dives into the importance of a...
by Colin Walsh | Sep 23, 2022 | CRM Software, email marketing, Intake Software, law firms, Lead Conversion, Lead Nurturing
Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal...
by Colin Walsh | Sep 21, 2022 | Lead Conversion, Lead Nurturing
Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts...
by Colin Walsh | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
by Colin Walsh | Aug 3, 2022 | Lead Nurturing, Legal Software
Trust means everything within the practice of law. Leads want and need to feel assured that the law firm they choose will diligently work to advance their interests in a skillful and honest way. One of the best ways to build that trust is through referrals. Whether...
