by Kaleb Buckner | Jun 6, 2024 | Marketing Automation
A mass tort law firm can be made or broken by its lead management practices. Effective lead nurturing is crucial for these law practices to maximize conversion rates and ensure operational efficiency. Here are five key lead management and workflow tactics that every...
by Kaleb Buckner | Mar 24, 2024 | CRM Software, Marketing Automation
Artificial Intelligence (AI) technologies utilize software to observe, mimic, and replicate human-like behavior. By incorporating these technologies into your law office operations, you empower your firm members to work more efficiently and redirect their time and...
by Kaleb Buckner | Feb 1, 2024 | CRM Software, Intake Software, Marketing Automation
Speed to lead represents the time it takes for your law firm to follow up with potential clients after their first inquiry. It’s the time between completion of a website inquiry form and receipt of a detailed response. The time between a first phone call to your law...
by Colin Walsh | Nov 22, 2023 | Client Intake, CRM Software, Legal CRM, Marketing Automation
It’s time to start thinking about your law practice goals for 2024. For most firms, that includes growth and profitability, which requires a marketing plan that gets results. But there is much more to successful legal marketing than writing a plan on paper, you also...
by Colin Walsh | Nov 16, 2023 | Client Intake, CRM Software, Legal CRM, Marketing Automation
The legal industry has experienced a major technology boom over the last few years, with innovations that help personal injury attorneys better serve their clients and manage their law firms. Many advances use artificial intelligence (AI) to automate repetitive law...
by Kaleb Buckner | Nov 9, 2023 | Client Intake, CRM Software, email marketing, Marketing Automation
Return on Investment (ROI) is a calculation used to determine the viability of a financial venture. For your personal injury law firm, ROI provides a useful measurement for determining whether the revenue generated by your legal marketing strategy justifies the cost,...
