While you face a unique set of challenges when it comes to marketing as an immigration law firm, today’s digital tools can be expanded to meet these ever-growing needs in a way that creates trust and promotes growth for your firm. Today, no matter what type of law you practice, having a well-designed and purposeful digital presence and marketing strategy is a must. That is just as true, if not more so, for immigration law. Read on for some effective marketing strategies you need to implement to successfully expand your immigration law practice:
Implementing CRM into Your Firm’s Practice
Client Relationship Management (CRM) Software is always useful in the legal arena. However, it may be even more applicable in terms of immigration law. This is because building trust with your clients is that much harder when they are not born in this country. Your clients will be more guarded and unsure about the legal process simply because it’s unfamiliar. Thankfully, CRM software can make a huge difference in getting a new client onboard. It can also ensure that they don’t fall through the cracks simply because they are unfamiliar with how the legal field works. The following are a few practical ways that using CRM software can help establish your brand in immigration law:
- Automated Calls: Keeping up with phone calls can become arduous. This is even more true when there might be a language barrier at play. Thankfully, CRM software will include personalized text and video messaging, along with a built-in soft phone dialer. Keep in mind that data shows that 78% of customers will buy from the first company that responds. This means that if you delay getting back to a client, you could lose their business for good.
- Tasks Management: CRM software also helps your team stay on top of all the tasks needed to serve your clients well. It can include sending text reminders to clients, guiding clients through the onboarding process, and much more. It creates a central hub for all information, allowing your entire team to get on the same page and stay on the same page throughout each and every case.
- Security Features That Keep You Compliant: There are many regulations that surround immigration law, a fact with which you are most assuredly familiar. Thankfully, CRM software can ensure that your firm is compliant with all requirements and represents your clients in the most aboveboard way possible.
- Dashboard Analytics Tell the Tale: Since you might have many ways in which you are reaching out or appealing to clients, it can get a bit confusing as to what is working best. Thankfully, with CRM software that includes analytics, you won’t have to guess any longer. You will be able to see what ads or content is making the most impact or getting the best results and also learn what might not be working as well. This can help you narrow your focus on what is working marketing-wise and reach more clients than ever before.
What to Look for in a Law Firm CRM: Seven Key Features
A legal CRM can transform the way your practice operates. The right CRM will have these key features to help you grow your law firm in less time.
Don’t Forget About Social Media and The Role It Can Play
In addition to adding CRM software into the mix, another way to expand your immigration law practice through effective marketing strategies is through social media. This, of course, can also fall into the marketing aspect of CRM. However, it’s impactful enough that it deserves to be mentioned as its own stand-alone point. According to a Tech Transparency Project study, 70% of the migrants polled said they regularly get information from Facebook. They trust this information above even the once-considered holy grail “word of mouth.” This powerful tool can be used to guide them to your firm and the help you can provide them with the legal structure they need to get settled in America.
Of course, sadly, social media is also often used nefariously within this population, which is a shame. However, it is yet another reason why migrants, in particular, benefit from social media campaigns from the good guys, like your firm, who are trying to protect them and guide them. In fact, throughout social media, there is a great deal of misinformation about immigration law in general. So, this is most certainly a platform you need to have a presence on to help spread truth to combat the falsehoods. In fact, especially in regard to the migrant population, you should be invested in creating a huge presence on social media through content marketing, paid-for click ads, and more.
Create Trust Through Your Online Presence: Content Marketing
Speaking of content marketing, it is a huge factor when it comes to effective marketing in the immigration sector. You need to cut through the noise and get the attention of your clients through your content. This can include videos, infographics, photos, articles, and more. All this information should be considered valuable, educational, trustworthy, and worthwhile. In other words, the content you are putting out there should be accurate and guide your clients through the legal process in a way that earns their trust.
Your online presence includes any aspect of your firm that is presented digitally, such as your website, your ads that appear on social media, your blog posts, client testimonials, and more. Having a well-designed website is a large aspect of creating a positive online presence. This should include various factors like the following:
- User-Friendly: All modern websites should be user-friendly and accessible from a variety of devices.
- Inclusive: Your website should also include resources in your client’s language. You can set this to translate to their native language when they visit your site.
- Informative: Your website should flow well, meaning that it guides visitors from each section to the next, using a step-by-step method. It should always answer the question, “What do you need to do next”?
- Consistent and Accurate: All information on your site should be accurate and easy to understand. Those seeking your help in this manner should be left relieved, not burdened even more by what they read. Being trustworthy and accurate is always important as a law firm, but it is perhaps even that much more important if you are representing migrants who are already unsure and distrustful.
- More Than Just the Written Word: Content marketing can also include a wide variety of platforms like a social media presence or posts and even include videos of your team sharing information about specific, often misunderstood issues. It is, in essence, your message from the inner walls of your firm to the audience you want to reach, guide, and help succeed. It can be much more than articles.
Law Ruler’s Ultimate Guide to Marketing Your Law Firm
Learn the basics of creating a legal marketing strategy, so you can demonstrate your expertise to potential clients via a timely, helpful, and interesting marketing message that converts.
Contact us at Law Ruler for Your Immigration Law Marketing Needs
At the present time, the United States has more immigrants within our borders than any other country in the world. Therefore, immigration law is a subcategory that isn’t going anywhere anytime soon. In fact, now more than ever, if you are in immigration law, you are likely looking to expand and reach even more people who might be in need of your services. Thankfully, you can do this, in part, through our legal tools at Law Ruler. We specialize in offering marketing and CRM services to those in the legal field, helping you create and implement more effective marketing strategies and grow your ROI. Call us today to schedule a demo and see the difference our software could have on your firm.
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