Wrap Up the Year with Success: Holiday Marketing Tips for Your Law Firm

As the year draws to a close, the holidays are right on the doorstep. It’s now time to consider how to wrap up your firm’s year successfully through purposeful holiday marketing efforts. While you might assume that slowing down as you approach the holidays would make sense, this is one of the worst things you can do. Instead, it’s time to ramp up your marketing efforts so you can create a positive, lasting impression on all your potential and current clients, allowing you to transition them into the new year on the right foot with your firm. Read on to learn more specific tips on how to embrace this time of year and use it to improve your overall marketing strategies: 

Giving Back

It has been proven that people love a brand that gives back. While this tip might not be legal arena-specific, it still works for this field as well. In fact, according to data, 93% of all consumers have a more positive image of companies that support a cause. Another 90% are more likely to trust and be loyal to a company that supports a cause. Of course, the holidays present a wide array of opportunities for you to not only give back locally but also give in a variety of ways beyond that scope. 

You can volunteer to help serve at a community kitchen for Thanksgiving or donate food to a local shelter for the festive meal. Another good idea is to host a toy drive for Christmas or be a drop-off location for toy donations for a local charity, church, or organization. You can also donate money to a cause and share the reasoning behind that donation on your website. This allows potential clients to see your firm as one with a heart.  

You want to make a difference in your community and are committed to doing so throughout the holiday season. Look around you and consider how your firm could make a difference, and then take the necessary steps to take that action. While this might not seem like a marketing tip, it will instantly gain you credibility and trust as well as help others throughout your community, making it a win-win endeavor.  

Boost Engagement with Giveaways on Social Media

Many businesses boost engagement on their social media platforms by offering giveaways. While needing legal advice or the help of an attorney might not be the type of thing you could “give away,” you can use your platform to give something away in your name, thus increasing your engagement. For example, you could give away free dining cards to local restaurants or businesses that you want to support or give away shirts or other swag that have your firm’s name on it. Have clients engage with your page to boost your appeal to your entire target demographic by gaining some attention through a giveaway. What you give away doesn’t necessarily have to have anything to do with the legal arena or your firm. It’s more about gaining attention and ensuring that you are getting engagement on your social network platforms.  

Don’t Lose Leads of Clients Through the Holidays, Adopt Automation

Admittedly, the holiday season can get immensely busy super quickly. Consequently, you might find yourself overwhelmed even thinking about having to do one more thing during this time of year. Thankfully, if you plan ahead before the holidays hit, you can set up automated marketing tools that will ensure that you don’t lose leads or clients throughout this busy time of year. Marketing automation  basically takes the stress of making sure to respond to clients in a timely manner off your plate and allows you to automate many responses, email drip campaigns, and even reminders for clients. This use of legal marketing automation is helpful any time of year but is perhaps even more beneficial throughout the holidays when everything else is vying for your time, attention, and resources.  

Use Video Marketing to Reach Out 

Another tip for using the holiday season as a way to reach your clients and wrap the year up successfully is through video marketing. Legal matters can be complicated to understand, so visually explaining something through either an animation or a video you shoot of yourself or your team can go a long way in simplifying your legal specialty. The holidays give you a good excuse to utilize video marketing that you can then share with your clients either via emails, messaging, social media, or on your website. Create a celebration video surrounding the holiday and then include important information about your firm, your team, or your legal field. You can even use a video format to share the way you are giving back or to further enhance the engagement on your giveaway project. If you don’t want to “produce” something, you can always set up a Zoom meeting and or a live stream that allows you to talk directly to your viewers or clients. It’s important to note that 88% of all marketers consider video marketing a key aspect of their digital strategy, so it’s an avenue worthy of exploration.  

Update Your Social Media Pages 

Update your firm’s social media pages to reflect the holiday season. This will show potential clients that you are keeping your online presence updated and are available should they need you. Use the holiday season as a reason to add some interesting tidbits to your social media presence, like videos or posting about what your firm is doing to give back throughout the holiday season. Add holiday graphics, incorporate seasonal music, and embrace the holiday spirit across all your digital platforms.  

Contact us at Law Ruler to Elevate Your Holiday Marketing  

Let us help you wrap up this year successfully and get started on the right foot this upcoming year. Don’t wait another minute to embrace all the benefits that our legal software and its many solutions can provide. If you want to make sure that this next year is more successful for your firm than the previous one, contact us at Law Ruler to schedule a demo of our software today.