How to Master Organization at Your Law Firm

When running a busy law office, marketing can sometimes feel like a necessary roadblock. It is required for growth and profitability, but implementing a legal marketing plan can take time and resources away from billable tasks.  

The law firm client intake process can be quite involved and extensive, spanning from the creation of legal content to the successful conversion of leads into paying clients. With so many tasks and duties, positive outcomes require established systems and repeatable processes. This post is the masterclass you need to organize your law firm marketing plan for a greater return on investment (ROI). 

Systemize Follow Ups  

Law firm consumers typically contact multiple firms when seeking representation. They base their final decisions on the responses they receive, so it is important for your firm to show up quickly and effectively with content that prospects find valuable. These potential clients may view any delayed follow ups as a lack of professionalism and choose to actively engage with other firms.  

Automation helps your firm systemize follow ups for greater consistency. Prospect actions, such the completion of a website contact form or a content download, can trigger an automated communication, even when no firm members are available, or the firm is closed. Your follow ups remain organized and consistent, which helps you stand apart from the competition. You can analyze leads more quickly and move them into the next phase of the law firm client intake process.  

Automate Email Marketing Campaigns 

Email marketing for law firms can play a central role in carrying out an effective growth strategy. Through targeted and comprehensive emails, your firm can maintain communication with viable leads while also displaying your knowledge and strengthening your credibility.  

The key to an organized email marketing campaign is automation. With CRM capabilities, your firm can categorize contacts and lead data to organize highly effective campaigns. You can then streamline the process by using automation to send legal marketing emails to specific recipients at predetermined times. To maximize these processes, make automated email software an important part of your overall marketing campaign. 

Client Relationship Management (CRM)  

Marketing organization is much easier with CRM software for law firms. These technologies help attorneys manage relationships with potential and existing clients by streamlining the legal marketing and client intake processes. Legal CRM software helps your law firm organize the legal marketing process in the following ways:  

• Standardized workflows that follow the same procedure each time. These systems can be documented and easily followed by present and future firm members in an organized manner. With this increased level of efficiency, your firm can significantly reduce the errors and missed opportunities that can result from disorganization.  
• A document management system that provides a structured method of storing and organizing documents, such as lead files, marketing data, and legal client intake forms. With an organized document system in place, your firm can easily perform searching, version control, and signature tasks.   

Check the Analytics  

One valuable perk of organization is the ability to measure the effectiveness of your legal marketing campaign. An effective CRM offers insight data about the strategies that yield the best results so you can make informed decisions and quick pivots when necessary to increase profitability.  

Driving firm growth is much more difficult when operating in the midst of confusion and disarray. An organized structure provides the clarity you need to improve your marketing ROI.  

Additionally, if the ROI is lower than it should be, disorganization may be the culprit. Take a critical look at your organizational systems or lack thereof. Identify areas for improvement and implement necessary changes. Also, review your law firm marketing software systems to ensure that you are using up-to-date technologies.  

Get your Law Firm Marketing in Order 

Organization is essential to implementing a successful law firm marketing strategy. Law Ruler is a top legal marketing software platform that offers a variety of organizational tools. For more information, click here for a free demonstration.