Law Firm Marketing: Tips to Grow Your Practice

An important aspect of your law practice and its success is ensuring that clients who need your services can find your firm. This requires a substantial commitment to effective marketing practices that ensure your firm’s reputation is being built in your community to promote growth. Of course, approaching marketing within the broad scope of the legal field does look a bit different from it might when creating an approach for other types of businesses. Therefore, it’s important to have a legal-focused approach to this in order to have the most success in the long term. Thankfully, we at Law Ruler are happy to help you with this process and helpfully offer the following law firm marketing tips that can grow your practice: 

Why Does the Legal Field Need a Unique Approach?

Before looking at marketing tips, it’s helpful to consider why your law firm needs a unique marketing approach when compared to other types of businesses. Having an approach that is unique to the legal field can ensure that all your specific marketing goals are met. In other words, in order to successfully market your firm, you need to get more eyes on your firm and do so in ways that might not be applicable to other businesses. You also want to successfully influence client activity and gain consistent business that will generate steady income. In addition, because clients searching for legal help are often facing some sort of peril, potential legal charge, or something similar, the act of building trust and authority is an immensely important part of successful marketing in the legal field. It is also important to keep your clients in the loop, have excellent communication, and follow through on time, which can also fall under the scope of marketing. 

Marketing Tips You Should Implement as a Law Firm to Help Boost Business

SEO Local, It’s Immensely Important for Law Firms

Unlike a business that caters to customers located in states or countries away, as a law firm, you have jurisdiction. Meaning you can’t help clients that aren’t within your local area. Therefore, when it comes to legal marketing, local SEO is immensely important as it ensures that your firm’s site and information show up on local Google searches based on various algorithms and other factors. Local SEO basically ensures that your content contains keywords and other factors that will direct local clients to your firm. SEO stands for Search Engine Optimization, and it involves mastering and utilizing the local keywords and other SEO strategies— like having valuable content and a well-designed website— to ensure that clients within your local area can easily find you. 

Social Media, It’s Not Just for Fun

Social media is also another effective tool you can use within marketing to build your brand in the eyes of local clients. Creating a social media following allows you to post helpful resources, educate your clients, and then also ensure that you stay on their minds. You can even post links to videos, infographics, and more, along with information about your team, allowing potential clients to get a glimpse inside the walls, so to speak, of your firm. This helps build trust and interest, and clients are more apt to reach out to you if you feel like they know you a little bit. 

Marketing Automation

Another marketing tip that is key to successfully building your firm is marketing automation. There are many effective strategies that fall into this overarching definition. At Law Ruler, we provide a wide scope of features to any firm that trusts us with their marketing automation, giving them access to tried and tested strategies that have been proven successful. The following are just a few examples of marketing automation features and explanations of the difference it can make within your firm: 

• Email Drip Campaigns: Automated drip campaigns are a key component of marketing automation. This feature allows you to send clients personalized emails tailored to their needs or inquiries. It is also a great way to communicate your experience, share past client testimonials, and begin building a relationship with potential clients from the beginning. It is termed automated drip because you can set up when you want these emails sent and ensure that your firm stays top of mind. It has been proven that clients will often move on to another law firm if they don’t feel they are getting a fast response or being valued by a firm, so email drip campaigns that keep clients in the loop and make them feel valued is a huge benefit. 

• Text Message Marketing: Another way that automated campaigns can be implemented is through text message marketing. It has been proven that text messages are a preferable way for clients to get information, with 98% of them reading texts when they are sent. Text messaging can also be used in other ways as a client’s case progresses, allowing you to send them follow-ups, consultation information, appointment confirmations, eSignature requests, trust fund requests, and court date reminders. Text messaging allows you to stay in communication with your clients, which is key to building a legal relationship. 
• Voice Messages: You can also set up pre-recorded voice calling or voice messaging, which includes built-in call tracking, that can also be used to remind clients of appointments and communicate with clients. Call tracking allows you to accurately determine how long you have spent working with a client, which is key, of course, when considering billable hours. It also takes some of the administrative tasks off your team’s plate, as you can automate these to send out as well and free up billable hours to be put towards building and winning a case, not necessarily spending it on administrative duties. 
• Automated Workflow: Last but certainly not least, automated marketing also allows you to streamline your processes to better manage leads and guide new clients through your pipeline. It also helps you nurture leads with proper and timely follow-up. The workflow software is set up to give you an overview of all your cases at a quick glance. This means you can keep your entire marketing team on the same page and reduce redundant duties or data from being duplicated. It makes the entire onboarding process for clients much easier and more intuitive, ensuring that they feel valued and heard and that their case is getting the attention it deserves. 

Contact Us at Law Ruler for a Demo 

At Law Ruler, we offer CRM software that provides a variety of law firm marketing tools, including automated features that help free your team from redundant and time-consuming administrative tasks. If you have ever wondered what implementing this software would do for your firm or the difference it could make in your daily tasks, contact us and schedule a demo.