Top Legal Marketing Trends for 2025

With a new year rolling in, it’s the right time to take a look at your marketing plans and ensure they are ready to meet the demands of 2025 clients. By planning now, you can better optimize your marketing efforts as you move into the coming year. One of the ways you can do this well is to look at marketing trends, determining which makes the most sense for your firm to follow as you seek to grow your firm’s success. 

Increasing Impact of Digital Credibility 

Digital credibility refers to how well your firm is viewed online. The foundation of strong digital credibility is positive online reviews. As many as 78% of people considering looking for an attorney will start their searches online before they ever contact an attorney, and central to that search is a study of your reviews. As you plan for your marketing in 2025, look for ways to encourage happy customers to leave online reviews. Automating your client workflow and adding a request for reviews at the end of the client experience through your CRM software can help you get more reviews from satisfied clients. 

Improving the Client Experience 

To get positive reviews, you must deliver a positive client experience. A robust CRM platform is essential to this because it allows you to keep leads moving through the client funnel, build relationships with clients, and maximize new growth opportunities. You can also tailor your client intake processes to fit your clients’ needs and save time for both clients and staff. You can even automate signature collection using eSigntatures to make the entire process as convenient as possible for your clients. 

Rise of Video Content 

As “going viral” is quickly becoming the gold star of marketing, the need for video marketing is becoming increasingly apparent for the modern law firm. Since 2021, YouTube has seen over 254% increase in impressions, showing the importance of video content as an overall marketing tool. Long-form video content helps brand your firm as an industry leader and authority, while short-form, more entertaining video content can be shared on social media platforms for greater online visibility for your brands. 

Increased Use of AI 

AI is here to stay, and smart law firms will integrate it into their workflows and marketing in 2025 to save time and effort. While once using AI for a task or two was a novelty, in 2025, it will be a necessity to stay relevant and competitive. 

Yet AI brings a number of legal concerns that your team will have to consider. For instance, using AI to draft legal documents can pose issues of liability, and entering sensitive client data into ChatGPT and other open software programs is unethical. 

One way to circumvent these problems is with Law Ruler’s safe, secure ChatGPT integration. This resource allows you to use ChatGPT to quickly draft marketing and scheduling documents securely without putting client data at risk. Because it’s integrated into the Law Ruler platform, these documents can then be quickly imported into workflows and sent to clients. 

Data-Drive Marketing Decisions 

Finally, 2025 is going to be the year when law firms must use client and demographic data to drive their marketing decisions. There is simply too much competition in the market for potential clients to make uninformed marketing choices. Yet, in order to use data to drive marketing, you must have a way to not only collect but also organize that data. 

This is where the legal CRM really shines. With the right CRM, like Law Ruler, you can collect data about your clients and contacts and then use the dashboard analytics tools to quickly analyze that data as you move forward with your marketing. Using data, you can create marketing messages that meet your clients where they are, and using CRM’s scheduling and client funnel tools, you can send those messages exactly when the potential client needs to see them. All of these will work together to grow your firm’s influence and increase its income. 

Use the Right Legal CRM to Launch Effective Marketing in 2025 

In order to harness these trends and make better decisions about marketing in 2025, you need the right tools. Law Ruler’s legal CRM has AI integration, data analytics, document collection, client-centric workflows, and secure channels your firm can use to improve its marketing reach. See more about how effective Law Ruler can be as your CRM for 2025 by scheduling a demo of the program today.